We’re proud to be supporting Ad Net Zero, the UK advertising industry’s initiative to help respond to the climate crisis.

Headed by the Advertising Association, ISBA and the IPA, the supporters met as a collective for the first time last month, in a meeting to drive the activation of the Ad Net Zero Action Plan:

1. Tracking, analysing and assisting the continued reduction of carbon emissions from ad
business operations, chaired by James Best, Credos
2. Reducing emissions from advertising productions, chaired by Stephen Woodford, Chief
Executive, Advertising Association
3. Reducing emissions from media choices, led by the IPA’s Media Futures Group
4. Greening up the industry’s awards and events, chaired by Rachel Aldighieri, Managing
Director, Data & Marketing Association
5. Using advertising’s positive Influence, chaired by Matt Bourn, Director of
Communications, Advertising Association

Check out more at here.

Running a small business is stressful at the best of times, but then 2020 happened. That’s why Intuit QuickBooks is launching its biggest ever integrated campaign in the UK to show how it can support – by ‘Taking Care of Business’.

Intuit QuickBooks is committed to helping small businesses and the self-employed by solving major financial problems through digital tools. It tells this story in the campaign through a tiny team of businesspeople – a passionate and hard-nosed team that fit in your pocket and are on call to Take Care of Business 27 hours a day, eight days a week.

Directed by Nick Ball via Blink, the 60” ad will air in the UK throughout 2021. The film will be followed closely by three other 30” product spots, alongside support on radio, digital, and social.