Welcome to Optimism

Ramadan installation lights up Hanbury Street

It’s Ramadan, an incredibly important month for Muslims each year. One of the most significant daily routines of the month is iftar, the time of breaking fast which holds feelings of togetherness, warmth and light.

To mark Ramadan in 2023, we’ve tapped the talents of Zarah Hussain, Rakaya Esime Fetuga and Josh Studio to create an art installation to help convey the feelings of iftar.

Zarah, assisted by Josh, fuses traditional Islamic geometric shapes with contemporary neon colours to signify the British Muslim experience and the warmth of breaking fast. Tying it all together, Rakaya Fetuga’s poem, “Iftar”, captures the mood, feelings and vibes of those Ramadan nights that Muslims the world over know all too well.

Hang around until sunset when iftar hits and share in this special time for Muslims and keep your eyes on the lights…they might change 🀩

W+K softball teams scores

The Trash Pandas, our newly-formed softball team, completed its inaugural season in the London Advertising Softball League in style. After defeating Mediacom 20-3 in the opening round of the Division 2 playoffs, the team scored four runs in the final innings of the championship game to beat VCCP 11-10, securing the title.

Here’s to the next season! πŸ—‘πŸΌπŸ†