Welcome to Optimism

Introducing “New Faces” at W+K London

Wieden+Kennedy has a thing about portraits. From Portland’s iconic black and white film photography wall to Shanghai’s food portraits—each office’s portraits show off their people in a way that feels relevant to that office’s culture and the city. For W+K London, the city is the center of creative eclecticism; nowhere else do you find so many different cultures, tastes, ideas, and languages melting in one pot.

So, W+K London has commissioned 18 of London’s most promising illustrators, to draw the 200+ faces of Wieden+Kennedy London.

The project, entitled “New Faces,” aims to infuse W+K London with a sense of creative eclecticism and community spirit.

Read more about it via It’s Nice That.

Ramadan installation lights up Hanbury Street

It’s Ramadan, an incredibly important month for Muslims each year. One of the most significant daily routines of the month is iftar, the time of breaking fast which holds feelings of togetherness, warmth and light.

To mark Ramadan in 2023, we’ve tapped the talents of Zarah Hussain, Rakaya Esime Fetuga and Josh Studio to create an art installation to help convey the feelings of iftar.

Zarah, assisted by Josh, fuses traditional Islamic geometric shapes with contemporary neon colours to signify the British Muslim experience and the warmth of breaking fast. Tying it all together, Rakaya Fetuga’s poem, “Iftar”, captures the mood, feelings and vibes of those Ramadan nights that Muslims the world over know all too well.

Hang around until sunset when iftar hits and share in this special time for Muslims and keep your eyes on the lights…they might change 🤩

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