Last Friday, all of W+K turned out for our annual walk in honour of Cheryl Rogers, the much loved Group Account Director who sadly passed away in 2014. Cheryl was cared for by the lovely people of St Joseph’s Hospice in Hackney, one of the oldest and largest hospices in Britain.

Since 2014, we’ve been raising money for St Joseph’s with our annual trek to Victoria Park from our offices on Hanbury Street. The afternoon event sees us consuming a few (er, many) pints en route in brightly coloured shirts and smiling along the way, just as Cheryl would have had it. As always, it was a lovely celebration of Cheryl’s life, her optimism, and a wonderful way to spend time together as an agency while raising money for St Joseph’s.

You can contribute by visiting our Just Giving Page:

https://www.justgiving.com/fundraising/BeMoreCherylStroll-a-thon-2016

Or, text BMCR59 and the amount (up to £10.00) that you’d like to donate to: 70070

This year’s walk followed the debut of our latest window in support of St Joseph’s: Smileless Selfie. There’s still time to donate £1.00 in person and get your selfie in return. Visit our offices through 3 June to #donateasmile to St Joseph’s!

Today we’re proud to debut our latest window display: ‘Smileless Selfie.’ Designed in support of St Joseph’s Hospice and in memory of W+K Group Account Director Cheryl Rogers, who was cared for and passed away at the hospice in 2014, the colourful display mirrors Cheryl’s optimism and fun-loving nature.

The concept is simple: Donate £1.00 to have your picture taken via a screen with a filter* that removes your smile. You’ll walk away with a smileless selfie and knowing that you’ve contributed to a worthy cause.

Stop by our office on Hanbury Street over the next couple of weeks for the chance to snag your own smileless selfie, which we encourage you share on your social channels with the hashtag #donateasmile.

We also welcome our donations via our Just Giving Page:

https://www.justgiving.com/fundraising/BeMoreCherylStroll-a-thon-2016

Or, text BMCR59 and the amount (up to £10.00) that you’d like to donate to: 70070

If you’re in the East London area, you may notice droves of us W+Kers trekking 10K to Victoria Park for our annual walk in honour of Cheryl. Look out for brightly coloured shirts as we celebrate Cheryl and raise more money for St Joseph’s.

*A special thanks to the good people of Cohaesus, who generously offered their services to us free of charge.