Last month saw the agency embark on our annual Cheryl’s Walk, a 10km trek (via the odd east London boozer) in remembrance of the lovely Cheryl Rogers.

The walk and auction raise much needed funds for the wonderful St Joseph’s Hospice which supports people in east and north east London with serious, life-limiting conditions. This year we raised a fantastic £10,000, bringing our total raised for St Joseph’s to date to a whopping £70,000.

A huge thanks to everyone who donated money, time and goods to a truly worthy cause – we couldn’t do it without you. Big shout-out to organiser extraordinaire Dee Fenning who worked tirelessly to make the event such a big success.

HUGE roll call of all of the companies and businesses which lent their help: The Ace Hotel, Town Hall Hotel, Hoxton Hotel, Frame, Blixen, Universal Music, Kastner and Ovens, Guys and Dolls Parlour, Three, Tokyo Bikes, Grenson, Lord’s Cricket Club, Pulitzer Hotel, Poppies, The Tate, DF Mexico, Ottolenghi, Angela Flanders Perfumer, Sanderson Hotel, Courthouse Hotel, Flowers For You, OCO Sunglasses, Androuet, Pizza East, Blanchette, Wright Brothers, Paradise Slice, Barber Barber, Absolute Vintage, Illamasqua, Boom Cycle, Nike, The Workbench London, Ninja Tune, Warp, Kobalt, Warner, Pitch & Sync, 3rd Rail Print Space, Trade Made, Tottenham Textiles, ILOVEDUST, Libreria, The Art of Ping Pong, Jake’s Condiments and Jams, Angry Panda Fitness, Psycle, Comfort Station, Costa Coffee, Patty & Bun and London Undercover. 

Every year the whole of Wieden+Kennedy London takes to the streets of London to remember the wonderful Cheryl Rogers.

Cheryl was a huge part of W+K for an incredible thirteen years. Four years ago, Cheryl sadly passed away from cancer at St Joseph’s Hospice and since then we’ve been raising money, and having some fun, in her memory.

Each year, adorned with brightly-coloured t-shirts, we walk 10km around some of her favourite London streets and parks. You can spinor us and donate to the amazing team at St Joseph’s Hospice by visiting the link below.

Please give what you can. We can’t promise we’ll do it in record time. We can’t promise that we won’t have the odd pint along the way. But we can promise that we’ll walk with a spring in our step, trying to Be More Cheryl.

https://www.justgiving.com/fundraising/wklondoncherylswalk2018