Every year the whole of Wieden+Kennedy London takes to the streets of London to remember the wonderful Cheryl Rogers.

Cheryl was a huge part of W+K for an incredible thirteen years. Four years ago, Cheryl sadly passed away from cancer at St Joseph’s Hospice and since then we’ve been raising money, and having some fun, in her memory.

Each year, adorned with brightly-coloured t-shirts, we walk 10km around some of her favourite London streets and parks. You can spinor us and donate to the amazing team at St Joseph’s Hospice by visiting the link below.

Please give what you can. We can’t promise we’ll do it in record time. We can’t promise that we won’t have the odd pint along the way. But we can promise that we’ll walk with a spring in our step, trying to Be More Cheryl.