We’re pleased to announce that MyBuilder has appointed W+K London as its lead creative agency. We’ve been briefed to help accelerate the brand’s growth in the competitive home services category.

The online marketplace unites homeowners and tradespeople with a powerful ‘matchmaking’ system and is the UK’s fastest growing company in its category.

IAC, owners of US home services leader HomeAdvisor and dating app Tinder, took a majority stake in MyBuilder in 2017.

Glenn Orchard, CMO at MyBuilder, said: “More people than ever are turning to our service as an alternative to directories and word of mouth for finding quality tradespeople and there is plenty of room to grow. We’re looking forward to working with Wieden+Kennedy to boost awareness and consideration of MyBuilder and really put our brand on the map.”

Neil Christie, Chief Executive, W+K London, added: “MyBuilder has huge potential and for a creative business like ours, there’s nothing more appealing than a partner with strong vision and culture plus an eagerness to do things differently.”

As part of this year’s D&AD festival, we teamed up with artist Edel Rodriguez for Hell Is Empty, an exhibition of his hard-hitting illustrations. With Donald Trump taking centre stage in much of the work, we thought it’d only be right to keep the public exhibition open to welcome the US President to London for his state visit, which starts today.

Edel, dubbed “America’s Illustrator-in-chief” by Fast Company, said of the work: “Children in cages, neo-nazis in the streets, an environment collapsing around us, and a leader who revels in chaos. These are topics that I have been commenting upon on a daily basis in today’s America. My confrontational works have appeared on magazine covers, television, exhibition floors, and at protest rallies throughout the United States.”

The exhibition will be on display this week at Hanbury Street, London.