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Akinola Davies Jr offers window into British black history

We’ve teamed up with director and moving image artist Akinola Davies Jr for a one-off installation marking Black History Month.

From October 23, Akinola’s Black to Life project, produced by Nuuksio Films, will be displayed in our public facing window, shining a spotlight on hidden historical figures and framing them as royalty and heroes of Britain.

Akinola’s previous work has provoked political and social debate, highlighting the underrepresentation of black British history. The creative’s work includes the BBC documentary series Alt History, Black to Life, which inspired this installation, and a film documenting his Nigerian heritage for fashion brand Kenzo.

Visitors can see the installation From October 23-28 at 16 Hanbury Street, London, E1 6QR.

Akinola said: “The Black To Life series felt an important opportunity to centralise and humanise the lives of these nuanced individuals within history, because black British history is British history.”

Abdou Cisse and Akwasi Poku, W+K London Creatives, added: “Growing up in the UK we rarely saw black people highlighted as iconic figures in British history. Even though we’re seeing a surge of black representation in mainstream media, there’s still a huge job to tell historical stories which have long been sidelined. That’s why Akinola’s project struck such a chord with us as black Brits. Each film compelled us to help give the project the space and platform it deserved and to provide the public a window into black British history.

“Being black creatives, we’ve found that there are often not many opportunities to collaborate with people of colour in the creative industries, so it is a privilege to work with Akinola to help showcase his work.”

Cravendale launches ‘It’s Not Milk’ campaign

Arla Cravendale has launched its latest advertising campaign, ‘It’s Not Milk’, celebrating that not all milk is created equal.

The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity.

Led by a 30’ TVC, the campaign whizzes through unusual situations where various people, ranging from a pair of tennis commentators to a clumsy robber to a milky silicon valley CEO and even a (familiar) cat with thumbs, repeatedly state ‘IT’S NOT MILK’. The spot, directed by Conor Byrne and produced by Hungry Man, ends on a farmer who breaks the format for consumers saying: “it’s not milk, it’s fresh milk that’s filtered for purity.”

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