Introducing our new campaign for TK Maxx, the second fully integrated campaign built upon the Ridiculous Possibilities brand platform includes two eye-catching TVCs shot in stunning, cinematic style.
The first TVC, starring world-renowned stunt rider Sarah Lezito, tells the story of a female TK Maxx shopper in a dress and leather jacket performing extraordinary yet grateful dance moves on the back of a high-powered motorbike. Accompanied by a pianist, the shopper explains how having fallen in love with the dress from TK Maxx, her attention was gripped by a designer leather biker jacket without the designer price tag, which in turn inspired a newfound passion for all things bike-related, her savings justifying the expense of her extreme new hobby.
This is our second campaign for TK Maxx and it continues to showcase the exciting TK Maxx combination of big labels and small prices, positioning the retailer miles apart from a world of shopping predictability.
The ads will be delivered across a fully integrated through-the-line campaign including print, outdoor, digital, social, mobile and PR.
The campaign will continue with another equally cinematic TVC. Stay tuned.
