Heinz unveiled a new masterbrand campaign that celebrates Britain’s favourite food pairings, with new taste-focused creative that plays to the
brand’s 150-year legacy. In a clever twist on its famous ‘It Has to Be Heinz’ tagline, each mouthwatering creative also replaces ‘Heinz’ with the food that completes the pairing – Chips, Toast, Fries, or Bread.

Read more about it in Little Black Book.

We invited a diverse group of London-based artists and makers—each with unique styles and mediums—to reinterpret the W+K logo in a continuously evolving project.

Led by NOT Wieden+Kennedy, a curated selection of creators was commissioned to reimagine the logo for both internal and external branding. This is just the first iteration of an ongoing series, with more to come in the future.

Read more about it in Design Week.