By cleverly referencing TK Maxx’s fame, “There’s no place like Homesense (except TK Maxx)” aims to raise awareness and drive consideration for Homesense. To introduce Homesense to a wider audience, Wieden+Kennedy London enlisted the talents of renowned conceptual artist Max Siedentopf to direct a series of stylish and tongue-in-cheek films, alongside a suite of stunning still photography by Maurizio Di Iorio.

Read more about it here.