Gumtree has launched its refreshed brand platform – ‘Good Finds’ – spearheaded by a national TV campaign.
Gumtree has been making ‘good finds’ happen for 20 years. For some that’s a car, for others a flatmate, a new sofa, job or teammate. The new brand platform champions this role as a connector and celebrates everything that people know and love about Gumtree, from the breadth of items which people sell through the site to the (often accidental) humour of the ads posted – complete with wonky photos.
The tongue-in-cheek TV spots, directed by Jim Hosking and produced by The Sweetshop play on classic sales tropes, such as game shows, mascots, shopping channels and seductive firesides, to show how the ‘Good Finds’ on Gumtree stand on their own.