Our latest work for Sainsbury’s celebrates the variety of great seasonal food and moments of “living well”, which arrive with the British spring.

In April, we focused in on the simple joy of crunching on fresh vegetables, wrote a Reggatron track and looped our footage to create graphic, GIF-like spots. Creative Juan Seville even starred in the spot, crunching carrots with his daughter.

For the first May bank holiday we launched our second spot, Out Out Out, an energetic celebration of getting outside as the weather turns. What better way to bring this to life than with a camera strapped on to the back of a dog, which takes you on his journey as he sprints through a park, making friends with the people out enjoying their lunches in the sunshine and culminating in his successful snag of a fresh barbecued sausage. Woof!

Our final spot, Messy Hands, celebrates the un​inhibited
pleasure of eating with our hands and embraces the mess that comes with really digging into delicious food, unafraid of judgement and oblivious to our surroundings.

All films were directed by Tubby Brother at Strange Love.