Encourage people to cook from scratch.
What we did
We continued our long-standing relationship with Lurpak to encourage people across the globe to take up their spatulas and cook good food from scratch.
Further cementing Lurpak’s reputation as the Champion of Good Food, the campaign reminds us that every moment in the kitchen is an opportunity to make a difference, and a cooks’ impact on the world can be greater than we think – ‘Where There Are Cooks, There Is Hope’.
Building on the brand’s iconic visual style, the marketing drive is led by a playful 60 second TVC, directed by Kim Gehrig who has previously created award-winning films including Viva La Vulva for Libresse, Nike’s Dream Crazier and This Girl Can for Sport England.
Featuring a voiceover from Lurpak’s new ‘Food God’ Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.
The film is running across markets including the UK, Australia, Greece and Scandinavia, supported by print, digital and social advertising.
Check back at a later date for results.