Welcome to Optimism

We Show the Love with Climate Coalition

We’ve teamed up with The Climate Coalition, the UK’s largest group of people dedicated to action against climate change, to create an Instagram filter and a special film to help people decide what to do about the climate crisis.

TV stars Katya Jones, Steve Backshall and Michaela Strachan, singer Jack Savoretti and style icons Edie Campbell and Arizona Muse are joined by influencers, gardeners, surfers and schoolchildren in a film designed to inspire people to take a pledge and show the world what they are doing to help tackle climate change.

From planting trees to cycling to work, eating seasonally or taking a no- fly holiday, if enough of us show we care, we can make our voices heard by the people who have the power to make the big changes. The film also previews a unique Instagram filter which allows users to select a pledge and post it on their Insta feed.

Watch the Instagram film below and check out the filter here.

Coca-Cola tackles ’empathy gap’ in new campaign

The need for us to show more empathy is brought to life by Coca-Cola in a new campaign for 2020.

The work builds on Coca-Cola’s 134 year old brand purpose of uplifting and uniting people for a more joyful world and the insight that we all have the capacity to understand how others feel. However, instead of listening to each other and trying to see things from a different perspective, sometimes we are simply not listening and often seek to reinforce our own beliefs.

The new campaign includes a 90-second TVC, ‘Open’, running across European markets including the UK, Spain and Germany. The film, directed by Steve Rogers, immerses the viewer in a hectic and hostile urban environment. It’s a familiar scene: the noise and negativity are overwhelming; everywhere we look people are shouting about who is right and who is wrong.

As the disagreements escalate, physical cracks appear, and the world begins to crumble around the people, who are somehow oblivious to the destruction. Finally, straight-talking Golden Globe and Emmy nominated producer, writer, director and actor Natasha Lyonne appears amongst the chaos to suggest a different approach; what if we all asked ourselves, ‘Could I be the one who’s wrong? Maybe things would change for the better.’

As well as the new TVC, we worked with artists Alva Skog and Nimura Daisuke to create new packaging and a distinctive comic strip-themed OOH campaign.