Welcome to Optimism

Don’t Change Your Dream, Change The World

Nike and Wieden+Kennedy London created a series of posters designed to honour the fiercest footballers in the world, showcasing them like never before. The epic poster series turns athletes who are at the pinnacle of their game into role models.

Together with Nike we created 94 unique designs and printed them on over a million posters & stickers made from recycled materials and they were distributed across the world.

To create a deeper connection between athletes and their fans, we documented four athlete stories – France’s Amandine Henry, Sara Dabritz for Germany, Lieke Martens from the Netherlands and England’s Fran Kirby. Each of the athletes premiered the films across their own Instagram channels while Nike shared them on the @Nike IGTV channel.

Wizards Unite for Harry Potter trailer

The latest trailer for Harry Potter: Wizards Unite showcases new classified traces of magical activity occurring around the world.

Harry Potter: Wizards Unite combines beloved content and characters from both the original Harry Potter series and the Fantastic Beasts films in a unique Wizarding World experience. It’s up to fans and gamers across the world to ready their wands, prepare their potions, brush up their spells and help prevent The Calamity from exposing the secrets of the wizarding world.

Sign up on WizardsUnite.com to be among the first players to experience the magic of Harry Potter: Wizards Unite when it launches later this year.