Welcome to Optimism

The Kennedys launch a ‘DOSE of V1BES’

Londoners are notoriously anti-social during their daily commute, especially at this time of the year in which the days are dark and the weather is cruel. In a bid to boost the mood of passers-by, The Kennedys, W+K London’s young creative students, have created colour-therapy installation ‘DOSE of V1BES’.

Taking over our public-facing Hanbury Street window, ‘DOSE of V1BES’ is a soothing installation, where the public can get an emotional uplift by pressing buttons that match their current mood and experience their own personal colour-fuelled light created to show which looks to boost their vibe. Adapting learnings from colour therapy, the window helps to provoke emotive responses, including excitement, joy and optimism.

Come by Hanbury Street  to try out the installation before Feb 1.

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