Welcome to Optimism

The Kennedys is back

Looking for a way into the creative industry? 👀

Wieden+Kennedy London is excited to present…

💥 “The Kennedys: Zoom Edition”💥

That’s right! The Kennedys is back. But online. You know the drill. 2020 baby. 🤩🤩🤩🤩

We want 8️⃣ curious people from across the 📍 UK 📍 on our crash course. One of them could be ✨Y O U✨.

Just answer two questions in the most outrageously creative way possible.

You don’t need any tech to join, we’ll provide it all for you.


Classes are in the morning on Mon, Weds, Fri for 10 weeks.

Applications CLOSE 25th September 2020 11:59pm!

For more info on the program and how to apply:

IG @Kennedysldn


The Kennedys coin Wiedenisms

Wieden+Kennedy is built on the hard-earned wisdom of Wiedenisms: aphorisms that help us focus our work as well as how we show up in the world.

We briefed The Kennedys, our creative incubator programme, to write and design their own Kennedyisms – mantras to help guide them through the five month creative crash course at W+K London. Here are the results.