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Our new campaign for Arla Organic – The deal between an organic farmer and Mother Nature

Introducing W+K London’s latest campaign for Arla Organic.

Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film, ‘The Deal’, dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this relationship, whilst not always an easy one, is mutually respectful, because both farmer and Mother Nature believe everybody should be able to enjoy all that nature has to offer.

‘The Deal’ TV ad recognises that the quiet work of nature is not so quiet after all – without the sun, rain, storms and wind that Mother Nature brings, the Arla cows would not have such lush and rich grass to feed on. Through all of this, the Arla farmer works hard, grafting and cutting no corners to bring each bottle of creamy milk to as many people as possible. Using a range of dramatic film techniques, and an emotionally powerful voice over, W+K London and Arla show how the might of Mother Nature and the care, skill and determination of the Arla organic farmer come together in a humble bottle of Arla Organic Farm Milk.


New campaign for Nike Latin America

Introducing W+K London’s latest campaign for Nike Latin America!

South America is known as the spiritual birthplace of brilliant, brash, breath-taking football. Where the skills and attitude that kids learn in their crews, in the barrios or on the beach are transferred to the pitch without fear or reprimand.

Or, at least, that’s how it used to be. 

Problem is, they now look to the more regimented, structured style of play in Europe and try to conform, and the pressure to win at all costs from a young age has sucked the soul out of the game for many young players.

Our objective was therefore to inspire kids to use the streets to make them better players, and help Latin America get its rebellious brand of brilliance back.

We created 7 online films, the first 4 encouraging young Latin American players to ’Street Their Game’ by downloading the training content on the Nike football app:

The second batch of 3 films focused on the launch of the Hypervenom 3 boot this January (look out for a cameo from Uruguayan PSG star, Edison Cavani):

The films have been released in 8 language iterations and are now live in markets on Nike social channels.