Our Christmas campaign for labels for less retailer TK Maxx saw real snow delivered to lucky customers’ homes. It was all going so well until the UK was blanketed with the white stuff at the weekend. Well played Mother Nature.
The Markham family were lucky enough to receive the gift of real snow at their home – yes, actual snow – courtesy of TK Maxx, and now the family stars in the retailer’s latest behind-the-scenes TV spot.
Broadcasting from December 13, the documentary-style film follows the Markhams, along with their friends and neighbours, as they revel in the unique White Christmas experience.
We worked with industry experts Snow Business to deliver eight cubic metres of real snow, transforming the Markhams’ garden into a winter wonderland, perfect for a suitably jolly Christmas experience.
TK Maxx customers still have the chance to win a White Christmas by finding a snow globe in-store or online until Dec 12.