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TK Maxx delivers a White Christmas

The Markham family were lucky enough to receive the gift of real snow at their home – yes, actual snow – courtesy of TK Maxx, and now the family stars in the retailer’s latest behind-the-scenes TV spot.

Broadcasting from December 13, the documentary-style film follows the Markhams, along with their friends and neighbours, as they revel in the unique White Christmas experience.

We worked with industry experts Snow Business to deliver eight cubic metres of real snow, transforming the Markhams’ garden into a winter wonderland, perfect for a suitably jolly Christmas experience.

TK Maxx customers still have the chance to win a White Christmas by finding a snow globe in-store or online until Dec 12.

W+K London wins The Football Association brief

We’re massively excited to reveal that we’ll be working with The Football Association to support its new creative direction for the England Men’s national teams. We’ll be working alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.

Helen Andrews, Managing Director, Wieden+Kennedy London, said: “We are delighted to be working with The FA as the men’s national team begins its journey to the next World Cup and beyond. For an agency bursting with football fans, this is pretty much the dream brief. We can’t wait to get started.”

Georgina Lewis, Head of Marketing, The Football Association, said: “This is a really important time for the England Men’s senior and development teams. Following the success this year of our youth sides and the positive progress being made in creating a pathway to the senior set-up, this is a great moment to plan our next campaign. Our aim is to bring our fans on that journey.

“We are thrilled to be working with Wieden+Kennedy London on this new direction – they immediately understood where we are at and brought an energy, passion and sense of challenge that underlined they will be great partners.”