Welcome to Optimism

W+K named Ad Age Agency of the Year

We’re proud to report that Ad Age has named Wieden+Kennedy its Agency of the Year.

“For an agency like¬†Wieden+Kennedy, it’s tempting to get complacent, maybe even a little lazy, and sail along on past glories. But the shop didn’t just rock the boat in 2017, it damn near tipped it over,” said Ad Age.

“Leadership reinvented the Portland, Oregon-based creative powerhouse for a new era of marketing when beautiful, eye-catching TV ads are no longer enough to win clients and grow brands. The new W&K is gutsy, nimble, digitally innovative, collaborative and fiercely independent as it navigates an industry dominated by massive agency holding companies, proving that big isn’t always better.”

Read the full story here.

 

Loading