Merry Christmas and thank you for a great year from all of us at Wieden+Kennedy London.

We live in an increasingly digital world. What does that mean for the future of the Christmas Tree? How does it feel to gather around a virtual tree? Could sharing a digital tree protect real ones from the dreaded chop?

Our experimental Christmas tree is streaming from twitch.tv/thelivetree. She’s live and alive, fully interactive, streaming 24/7 from her natural habitat. Not a single needle dropped.

In the spirit of celebrating trees, we have set up a donation with the charity organisation Trees For Cities to bring even more trees to life. Click here if you’d like to donate.

We wish you a merry Christmas (whether it’s digital or not).