This month marks the launch of Pokémon GO ‘City Celebrations’, our first creative project with Niantic.

To celebrate Pokémon GO’s one year anniversary, we created a global outdoor and digital campaign, which launched in London, New York and Tokyo.

Niantic confirmed the partnership today via its blog: “As we head into Pokémon GO’s one year anniversary this summer, we wanted to celebrate a few of our top Trainer cities by acknowledging their accomplishments in the form of near real-time stats being published about local Pokémon GO gameplay activity.

“Many of these billboards have been activated as PokéStops in the game, allowing Trainers to engage with them to collect valuable items. Of course, there are many more cities and Trainers to celebrate out there and we plan to honour them in the days and weeks ahead.”

Look out for more exciting work to come.