Last week saw the launch of “Your Ultimate Sneaker Destination,” ANA the SNKRS app, AKA nike.com/sneakers. To launch it, we dropped a giant Nike sneaker box in the middle of Stockholm.

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Those lucky enough to be in the area could connect to the box via WIFI, letting them order and receive exclusive sneaks on the spot.

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To let people know the box was coming, we launched three films made entirely of stock footage. Each one showed the journey of the box falling from the sky in a different way.

Nasa-themed “Mission Control.”

Nature-themed “Call of the Wild.”

UFO-themed “Call of the Wild.”

All films were entirely created using stock footage and post. Directed and animated by Chris Boyle at Private Island.

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