Following the launch of Unlimited London a few weeks back, the next phase of our new Nike campaign kicked into gear with OOH and print media going live across the city.
Nike take over
Highlights included a takeover of Oxford Circus, with Nike athletes decorating the tunnels and escalators of the station, as well as digital outdoor ads on Oxford street – owning the gateway to Nike Town.
Nike take over 3

The King’s Cross tunnel was also taken over by the Unlimited athletes, guiding people to the newly opened Nike Central King’s Cross store.

Nike take over 2
The first in a series of print ads also went live, with cover wraps in Timeout and the Evening Standard. More print and digital executions will go live this week.