Hot on the heels of last week’s Snapchat takeover featuring hip-hop star DJ Khaled (see photos and videos below), we’re mad-excited to present our latest work for Stride gum.

The trio of 15” TVCs kicks off with ‘It’s Crunch Time’. The spots feature The Mouth, a wild, outspoken, purple gob, spreading the word about new mad intense Stride gum. If you tuned into DJ Khaled’s Snapchat last week, you’ll recognise The Mouth from a custom filter that dropped on Day Two of the takeover.

tongue

The ads are fiercely fun and feature some frankly bonkers characters and visuals. They aim to capture the essence of the bold new Stride flavours, including Spearmint, Peppermint, LemonBerry, MeloPeach and IcyMint.

To lift a line from Khaled, “[We] like that”.

 

- New York, NY - 07/19/2016 - DJ Khaled chews all-new Stride Gum charged with Crunch Reactors as he lays down a track for the brand. -PICTURED: DJ Khaled -PHOTO by: Michael Simon/startraksphoto.com -MS330941 Editorial - Rights Managed Image - Please contact www.startraksphoto.com for licensing fee Startraks Photo Startraks Photo New York, NY For licensing please call 212-414-9464 or email sales@startraksphoto.com Image may not be published in any way that is or might be deemed defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification or question you may have Startraks Photo reserves the right to pursue unauthorized users of this image. If you violate our intellectual property you may be liable for actual damages, loss of income, and profits you derive from the use of this image, and where appropriate, the cost of collection and/or statutory damages.

DJ Khaled chews all-new Stride Gum charged with Crunch Reactors as he lays down a track for the brand. Photo by: Michael Simon/startraksphoto.com

Here are some clips of DJ Khaled’s Stride-themed Snaps.