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Marshalls – Get the Good Stuff
The challenge
Create a new brand positioning for Marshalls.
What we did
During a time when consumers are tightening their belts and searching for ways to get more for less, Marshalls, one of the US’s leading off-price retailers, launched a new campaign revealing the exciting way it delivers high quality, brand name goods at amazing deals for its customers.
The work introduces the retailer’s new positioning with the tagline – ‘Get the Good Stuff’ – and underscores Marshalls’ longstanding commitment to delivering exceptional savings and value to its customers.
The repositioning kicked off with a film, directed by Keith Schofield and produced by Caviar London. The spot shows the hustle Marshalls’ buyers have as they travel the world in search of great deals.
The effects
Check back at a later date for results.
