If Homes Could Talk
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Nicholas the Sweep
Nicholas the Sweep

National Trust – 125th Anniversary Campaign

The challenge

Create a campaign to mark the National Trust’s 125th anniversary.

What we did

To celebrate its 125th anniversary, we helped the National Trust create a year-long campaign to inspire and connect people to their natural environment and help face down the nature crisis.

A 75-second film invokes the words of co-founder Octavia Hill and recognises that the human need for nature is more vital than ever. Encouraging people to take a step back from the noise and stimulation of modern day living and find a sense of calm, the spot quotes Octavia from 1883: “We all want quiet. We all want beauty. We all need space.”

The work run across online, social and print, including specially designed cover wraps for national newspapers including The Telegraph.

Later in the year, we created six short films an appeal to raise awareness of how connection to nature enriches lives and how vital it is to preserve and protect nature and wildlife, and to raise funds for nature conservation.

The campaign played out on ITV, Channel 4 and Sky, on billboards around the
country, and in national newspapers and magazines, over a six week period.

The campaign is part of the National Trust’s fresh ambition surrounding its 125th anniversary, which will see it becoming carbon neutral by 2030. Stepping up the battle against climate change, the organisation will plant 20 million trees over the next ten years, create green corridors for people and nature near towns and cities and drastically cut the Trust’s carbon footprint.

The effects

Check back at a later date for results.

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