Welcome to Optimism

Our friends, and now partners, at D&AD

We live at 16 Hanbury Street. Just down the road, at number 68, you'll find the home of D&AD – the education-led organisation for the creative and design community. Last month they knocked on our door asking for a cup of sugar. We invited them in, put the kettle on and decided to collaborate on promoting their services.

This appointment sees us responsible for repackaging what D&AD stands for, boosting their membership, increasing interest and entries into their next awards scheme and building the D&AD brand around the world.

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We're excited to get under the skin of what the brand is all about and to help as many people as possible fall in love with the organization for all it gives to the creative community, beyond just the awards.

Tim Lindsey, Chief Exec of D&AD, is excited to work with us: "Their smart strategic advice and brilliant creative will help D&AD continue to provide better and better services to our community."

And we're looking forward to discovering more about the formula to winning those black pencils of theirs…

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After three years, four months, two weeks and six days, Hollie Newton is hanging up her sequinned book crit gloves.

It's truly a sad day.

But don't worry, there's a bronze lining.

Instead of lovely Hollie, you will be getting us — David and Ollie.

We hereby promise to do our best to fill her sparkly boots and jazzy frocks.

Just don't expect gardening advice.

So, if you want a book crit, drop us an e-mail.

It's [email protected] and [email protected].

And we'll be seeing you and your ideas soon.

Try not to bring us a book of just ads.

We like to see other stuff too.

Bring us tapestries if you're into tapestries.

Angry letters to flatmates and noisy neighbours are always fun to read.

Even funny text messages.

Whatever floats your boat.

Whatever you're passionate about.

It matters.

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