We've been squirreling away on a special project of late. Working with our friends at Arla on their new-to-market ready-to-drink milkshake, Gulp. Available in three lip-smacking flavours it's on sale NOW so you can all rush out, buy and try.

Our role has been to create the brand tone of voice and from that devise the package design. We've made a bespoke wrapping for each of the chocolate, strawberry and banana flavours.

Gulp isn't just a name; it’s an attitude. It’s a way of
behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s
cheery personality. The stripes running through the design bring to life the
stages at which you should enjoy the drink to full effect – in big, bold
gulps.

We
can’t think of anyone who doesn’t love a milkshake but Gulp is expected to be
of particular appeal to mums buying treats for kids. It is after all a fun way to
ensure kids enjoy the goodness of milk – something dear to Arla's heart.

We'll leave the final word to Bowtox who designed the packaging: We feel we've created something that’s really going to shake up the world
of milkshake! 

If you are an avid reader of this blog you may well be aware of past Finnish adventures undertaken by W+K London's Brown Forman team. All in the name of research, of course.

Last week saw the completion of the new global repositioning work which is currently in transit to far corners of the globe. In this, our first work for Finlandia Vodka, we have capitalized on the less ordinary process and ingredients to make the vodka, and used it to help inspire a visual world that evokes a similar less ordinary attitude.

Or in the words of our creative director Mr Tony Davidson, "Finnish, quirky and focused on nature."

The print and posters include summer and winter executions that use the unique photography of Pierre Winther. His cinematic and slightly twisted quality helps shape the eclectic and alternative premium brand look.

So kick back, pour yourselves a shot (of Finlandia), and raise a glass to some work less ordinary. Kippis!