Welcome to Optimism

NESTEA shoot in New Zealand

It’s always busy on the NESTEA account: we've made 3 major TV ads in just over a year and last week, Rob, Lolly, Adam and Andrew were in New Zealand shooting the third instalment. It’s an ad about a blossoming romance between a girl, an unusual guy and, of course, a bottle of Nestea. 

 During the intensive shoot days, inbetween exciting dramatic set ups, we've still found time to invent new games and generally keep our creative juices flowing.  

1

2
We've had the ‘throw the bottle into the chair cup holder’ game, then the more traditional ‘left-handed catch game with a punctured tennis ball’, a classic if ever there was one, then a game more rooted in nature, that, much to Lolly's annoyance, Rob surpassed himself in, called 'throw the acorn in the bin from 10 metres game'. A blinder.

 We also found time to entertain our client AJ to a game of tennis. (Only the best for our clients, eh?)

4
Taught by AJ: the invaluable skill of making bird-mating noises using fresh acorns

4

And Lolly caught his first ever fish, with AJ getting the prize for the biggest whopper (naturally).

5
While Adam illegally rode around the most powerful Honda scooter known to man. 

6
Rob and Loll bought some new shoes

7
All in all, a great shoot in a beautiful country, lots of hard work but lots of fun.

It's always sunny in a NESTEA world. 

 

NESTEA: The Start Of Something Different

Our new campaign for iced tea brand NESTEA has broken globally – the first phase of a fully integrated campaign that will continue to roll out this year.  This is our first work for the brand.

'The Start Of Something Different' campaign positions NESTEA as a catalyst for the start of new, unexpected and exciting possibilities – and the TV spot 'The Perfect Day' tells the story of two people seizing the day and taking on new challenges.  Here it is:

Across all media, NESTEA is celebrating people who are prepared to start new endeavours – look out for the interactive campaign that is breaking soon. And here's some of the print created in partnership with some ace illustrators including Alex Trochut, Cody Hudson and Supermundane.

Nestea_sosd_1 
Nestea_sosd_2 
Nestea_sosd_3 

 

Loading