Our new campaign for iced tea brand NESTEA has broken globally – the first phase of a fully integrated campaign that will continue to roll out this year.  This is our first work for the brand.

'The Start Of Something Different' campaign positions NESTEA as a catalyst for the start of new, unexpected and exciting possibilities – and the TV spot 'The Perfect Day' tells the story of two people seizing the day and taking on new challenges.  Here it is:

Across all media, NESTEA is celebrating people who are prepared to start new endeavours – look out for the interactive campaign that is breaking soon. And here's some of the print created in partnership with some ace illustrators including Alex Trochut, Cody Hudson and Supermundane.