With many of us starting to think about new year’s resolutions, Diet Coke has launched a new spot calling on people to shun the pressure to change and instead, embrace and celebrate who they are.

Featuring people who aren’t afraid to embrace mainstream trends and challenge the status quo, the new TVC is the latest instalment of Diet Coke’s ‘You Do You’ campaign, which celebrates people being themselves, loving what they love and not caring about what other people think.

The spot also features a special cameo from Love Island favourite Ovie Soko.

The ad will be accompanied by OOH, digital, social and PR and a new line-up of limited-edition cans featuring popular cultural phrases.

We’re delighted to be working with The Canvas Cafe to launch a new charity art project ‘Double Helpings’ with neighbouring artists Gilbert & George.

The Canvas Cafe, run by founder Ruth Rogers, is a social enterprise that provides free meals to the homeless and supports vital grassroots community projects. ‘Double Helpings’ will support the charity’s vital work with some of Tower Hamlets’ most vulnerable residents.

We approached world-renowned artists Gilbert & George to create bespoke artwork for two plates. The artists, working with heritage Stoke-On-Trent pottery Duchess China, produced two thrilling technicolour designs. Both extraordinary images, ‘ON THE BENCH’ and ‘ROSY’ are a composite image made up of pictures from their most recent show ‘THE PARADISICAL PICTURES’ at Spruth Magers in Los Angeles.

Each 12” dinner plate costs £125. Just in time for Christmas, the plates are available on pre-order with downloadable gift letter at: https://doublehelpings.bigcartel.com/

We created the branding and identity, which pays homage to past makers’ marks. The hand-drawn mark and font by Design Director Karen Jane depicts two long spoons in reference to the ancient parable where those in heaven are sated only because they co-operate and feed each other.

Creative Director Ray Shaughnessy said: “With some of the world’s most high-profile neighbours we are proud to have helped create a striking way of helping The Canvas Cafe continue its work.”