Welcome to Optimism

Ages of us

At our office on Hanbury street, we are currently displaying a photography project by Dylan Collard entitled Ages of Us.

W+Kers are also being given the chance to participate in Dylan’s ongoing project, so watch out for a familiar face popping up in his exhibition soon.

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Dylan Collard says about his project;

Ages of Us is an interest in the process of ageing, the effects of that unstoppable process on our physical being and how our attitude, conscience, hopes, aspirations and desires change as we go through the stages of life. Age is one of the great and incurable mysteries of science.  We are told that lotions, potions, diets and lifestyle changes can slow, change and increase the effects and duration of this process but nothing can halt the inevitable destination.

Visit his website for more information.

‘Game on, cooks’ campaign for Lurpak

Introducing our new campaign for Lurpak.

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Rooted in the cultural insight that UK consumers are cooking less despite consuming more food media than ever before, Lurpak ‘Game On, Cooks’ campaign tackles this ‘cooking paradox’ by rousing audiences to turn their screens off and ovens on, demonstrating in true Lurpak fashion that consuming food culture is a poor substitute for the visceral experience of cooking.

The ‘Game On, Cooks’ TV ad is part of a multi-million-pound marketing campaign that also features shopper, press, digital and PR.

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