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W+K’s latest campaign for TK Maxx brings you a gurgling gift guru

Our latest Christmas campaign for labels-for-less retailer TK Maxx has given gift giving a bit of a re-boot this year. Unexpected inspiration has arrived from an unusual source, in the form of the Baby Oracle, an 18-month-old baby ‘bot’ with an innate gift for creative present ideas.
The all-knowing, all-seeing gift guru is dropping hints the size of Santa’s sleigh via the TK Maxx brand Facebook page. Baby Oracle lives in Facebook’s Messenger as a virtual gift guide bot for surprising seasonal fun and has the ability to conjure up Christmas delights for all.
Start chatting with the Baby Oracle and you’ll be treated to funny festive GIFs, entertaining emoji’s and plenty of baby talk. After answering some smart questions, the Baby Oracle will even deliver a personalised film to share on Facebook, letting everyone know the Christmas presents you’d love to receive this year. You might just be surprised by how well he knows you…
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Faces of standing rock

Back in October, W+K creative Mico had spent 10 days at Standing Sioux Tribe in North Dakota, photographing the unprecedented gathering of more than 200 Native American tribes. They were opposing the built of a controversial oil pipeline through sacred Sioux Lands. What started as a protest of around 200 people snowballed into a gathering of more than two thousand water protectors, peacefully protesting to defend their land and their water. Mico’s ambition was to portrait the beauty, strength and peacefulness of the so called water-protectors, people from many tribes, nations, races and countries.
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Today, over 10 months after initial gatherings and many violent confrontations with North Dakotan Sheriff’s department, the natives stand proud and victorious.
In an unexpected move by the Obama administration, the Army Corps of Engineers denied to give easement to the DAPL pipeline, fulfilling an old native prophecy that an eagle would come to defeat the black snake.
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You can see more of Mico’s photos and stories from Standing Rock on his Instagram page and read his article on the Huck Magazine about his experience at the camp.
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