Now we really have stormed the final remaining barricade of popular culture.

We’re pitching for Ikea in the UK. (Against BBH, Mother and BMB.) Visited their offices, which are above the Brent Cross store.

Ben and Sam sign in:

David and Sam outside the store.

Ikea is a fascinating company and the brief for this pitch is a very interesting one. Pluys, we get the opportunity to play in the magic forest of Smaland.