Welcome to Optimism

win some / lose some

Good news and bad news in the last 48 hours. We picked up The Observer business without a pitch. Hurrah!…

Observer_header

But we also learned that we lost out to BMB on the Ikea pitch. Bummer.

Ikea

(We’re wondering if our failure to convert was down to the wolf’s head minge-thing concept we presented.)

Hey ho. Congrats to Trev and the boys at BMB. Let’s hope they do something amazing with it. IKEA is a brand that deserves it.

Couple of new spots for Orange

Millidge and Doig, the two little characters we created for Orange’s tactical activity in Romania, seem to be developing a fanbase. Here are a couple of new short ads we’ve just created featuring the two little guys with one mouth between them. Funny?

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