Welcome to Optimism

place in the Sun for Perkins

Ianinthesun

No need to add here to the debate surrounding the rubbish new London 2012 Olympics logo. (Probably not Wolff Olins’ finest hour.) But W+K’s own Ian Perkins has got in his tuppence-worth in today’s Sun. The paper asked for readers’ suggestions for tasks that Big Brother housemates could be set. Ian’s idea was that they be given the task of designing a new Olympic logo in two hours. The Sun says this was their fave idea. 

Steve Wright helps Save the Children

Steve_and_alice

Steve Wright’s (that’s him with Alice, above) BBC Radio 2 show gave a boost to Wieden + Kennedy’s current campaign for Save The Children when they named our work ‘website of the week’. (Steve says it’s ‘genius’.) The campaign calls all Gordon Browns across the

UK

to support Save The Children’s ‘Free Healthcare’ initiative for all children across sub-Saharan

Africa

. You can listen to an excerpt from the show from the link below.

Download gordon_brown_campaign_on_bbc_radio2.mp3

Campaign_stc

Gordon Brown MP already knows the importance of free healthcare for children living in sub-Saharan

Africa

, but we want him to influence the G8 to put healthcare at the top of the agenda in June. 800 children could be saved every day if healthcare was free, so we want Gordon Brown MP to get the G8 to commit to helping African countries abolish healthcare fees for children. 

So we have been travelling the country videoing Gordon Browns, asking them to support the campaign. If all the other Gordon Browns in the UK say ‘yes’ to free healthcare, so should Gordon Brown the MP… 

Visit www.savethechildren.org.uk/gordon to learn more about the campaign. 

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