Welcome to Optimism

martin cole

Late last Friday night Martin Cole, Wieden + Kennedy London's head of planning, passed away peacefully following his battle with cancer.

For those of you who knew him or had the opportunity to work with him you should know that he was the same old Martin right up until the end. The day before he died he was still cracking jokes when he got married to his lovely Swedish partner Lotte in the hospital.

Martin was only with Wieden + Kennedy a relatively short time, and he was diagnosed with his illness shortly after joining us. But in the few months he was with us he made a major contribution. Despite his condition he made the decision to continue working up until very recently, so this news may come as a shock to some.

We'll miss his wisdom, his insight, his enthusiasm and his humour.

Apart from Lotte, Martin leaves a wonderful little boy called Casper, who we are sure will continue where his dad left off.

This is an edit of some pics of Martin that we put together very quickly as a way of remembering how positive and full of life he was.

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