Welcome to Optimism

It’s Nice That gets Forever Curious

Forever Curious is one of the things we’re most proud of. Now in its fifth year, the creative platform is designed to foster creativity in nine to 11 year-olds from local primary schools and give kids the creative outlet that is desperately lacking in our schools.

At our most recent session, we invited It’s Nice That’s Bryony Stone to buddy up with one of the kids to help them tell their creative story . Forever Curious co-founder Jodie Cariss, who recently helped launch the platform in W+K Portland, has since written for It’s Nice That on the creativity crisis within our schools and what agencies like us can be doing to help.

Check out Jodie’s piece here.

 

Flo Heiss joins W+K London

We are super excited to have Flo Heiss joining W+K London as Creative Director.

Flo joins us from the Studio of Art & Commerce, which he co-founded to create distinctive work for the likes of Brew Dog, Boots WBA and Serious Pig.

Prior, Flo spent 15 years at DARE as Executive Creative Director working on pioneering campaigns for brands including Sony, Converse, Lynx, Johnnie Walker, Barclays, Aviva, Vodafone, Diageo and Nike.Under his creative leadership, DARE picked up numerous accolades including Campaign’s Digital Agency of the Decade, Fast Company’s World’s Most Innovative Companies, Creativity Magazine A-List, One Show Pencils, Clios and Cannes Lions.

Before DARE, Flo spent two years at Razorfish as Head of Design. He studied graphic design in Germany, the I.S.I.A Urbino in Italy and London’s Royal College of Art and holds a diploma in graphic design from the FH Augsburg in Germany and an MA from the Royal College of Art.

ECD Iain Tait said of the hire: “I’ve always been a massive admirer of Flo (and his work). As we continue to develop differently-shaped work for differently-shaped clients, Flo’s expertise and experience will be invaluable. The agency is thrilled to have him here.”

Credit: Julian Hanford

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