Detected by comedy king Jeff Low, the campaign’s hero film, ‘Everyone Knows,’ showcases a diverse array of characters who know ‘there’s no deal like a TK deal.’ Among them are four generations of shoppers, a chameleon, extra-terrestrial beings, and a guest appearance from social media star Tika the Iggy—all beloved TK Maxx fans.

Read more about the work via Ad Age.

On the official start of summer, Malibu is shining a spotlight on the classic Piña Colada cocktail with a modern take on ‘Escape (The Piña Colada Song)’ from pop music and social media star Jax.

Malibu’s collaboration with Jax re-captures the 1979 classic’s summer spirit, originally made famous by Rupert Holmes, while reimagining the song for a modern audience. Blending ‘70s and ‘80s nostalgia against the backdrop of a Piña Colada-themed celebration, the film, directed by Drew Kirsch, embodies the essence of what it means to escape while still embracing the summer mindset that’s all about carefree fun, sunny optimism and doing what you truly love.