Fresh off his participation in the 2024 Olympic Games and following the announcement of his retirement, Tom Daley teamed up with Malibu to launch the “Don’t Drink and Dive” campaign in partnership with the Royal Life Saving Society UK. This campaign is the first of its kind in the category, designed to raise awareness about the dangers of drinking alcohol in or around water. As part of the initiative, we collaborated with Tom to release a limited-edition capsule collection from his knitwear brand, Made With Love, with all proceeds going to the Royal Life Saving Society UK.

The campaign also features a launch PSA, a series of films (links below), and floating out-of-home displays set to appear at water hotspots across the UK. Additionally, a wave of social and paid digital content will go live on both Daley’s and Malibu’s platforms to amplify the message.

Read more about it via The Daily Mail.

Bodega and Ford UK unveiled a new social campaign that defied traditional automotive advertising. Inspired by the viral TikTok trend “Passenger Princess,” which has racked up nearly 2 billion views, the campaign introduces a limited-edition line of accessories designed specifically for the Mustang Mach-E—the only car in the UK featuring hands-free assisted driving technology. Celebrating those who love taking control from the passenger seat while being driven in style, the campaign taps into a cultural moment with humor and flair, making the Mustang Mach-E a perfect fit for today’s trend-setting passengers.

Read more about it via Ad Age.