Arla Foods UK has launched Fibre, a new range of fibre-packed yogurts, with a national multi-channel campaign.

The widespread promotional push kicked off with a 40” TV spot, which debuted during ITV1’s Britain’s Got Talent last weekend. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too, each containing 4.7g. Nothing bland, brown or boring in sight. It’s fibre for people who can’t be fussed with fibre.

The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising.

Our latest campaign for Three sees the Puggerfly take flight across the UK in an integrated campaign promoting the mobile operator’s exciting new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering, allowing  all Three customers to Snap, chat and share to their heart’s content without using any of their data allowance.

The ad, created with The Mill introduces a new animal sensation – Puggerfly, half pug, half butterfly – which is also the focal point of several ground-breaking experiences created in partnership with Snapchat.

Puggerfly – the world’s first Snapchat augmented reality pet – will star in seven consecutive daily Lenses. The social platform’s 12 million daily active users in the UK will be able to interact with the digital pup, following its story as it transforms from Puppyfly to fully-fledged Puggerfly during the course of a week. Snapchatters will be able to experience feeding their pet bones, clearing up its rainbow poo and even watch it twerk as part of the various creative lenses.

A 30″ TV spot is supported by print, digital and extensive OOH advertising, making the Puggerfly unmissable this spring.