Welcome to Optimism

Babbel’s Alexi returns with more Alien Problems

Alexi, the hapless extraterrestrial trying to learn the language of his new planet, is back in a new spot for Babbel.

After arriving on planet Earth, Alexi turns to Babble to help him navigate his unfamiliar surrounding – and crack pineapple-based jokes at dinner parties. The spot is directed by Jake Dypka via Independent Films.

Ingress Prime – Meet the AIs

To launch Ingress Prime, the latest version of the global augmented reality (AR) mobile game from Niantic, we’ve worked with Tool to create real world Artificial Intelligences to recruit new players for the game’s two opposing sides, known as factions.

In an era of fake news and hacking to sway the views of the people of the world, these factions will embark on a propaganda war utilising the opposing AI systems named JARVIS and ADA.

Over the next few weeks, JARVIS and ADA, trained by the games’ players, will improve with every passing day in the art of persuasion in a bid to have their faction (Enlightened or Resistance) take control of the world.

Check back for updates.

 

Loading