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Nike Italy Stops at Nothing in new campaign

 

If you stop at nothing, even a crazy dream is possible.

Nike’s Stop at Nothing (Nulla Puo Fermarci) movement kicked off in Milan and will spread throughout Italy. The film stars female Italian athletes including Paralympic champion, Bebe Vio, footballers, Sara Gama and Benedetta Glionna, basketball player, Ilaria Panzera, sprinters, Ayomide Folorunso, Raphaela Luduko, Maria Benedicta Chigbolu and Libania Grenot, fencer, Rossella Fiamingo, motocross champion, Kiara Fontanesi and ballerina Valentina Vernia.

 

 

 

Deliveroo serves up Food Freedom

 

Today marks the launch of Food Freedom, W+K London’s first global campaign with food delivery company Deliveroo.

The new campaign celebrates food happiness in all its forms – whether that’s a dirty burger on a hungover Saturday or when you’re at the office late on a Tuesday and the first bite of your Thai green curry gives you the strength to carry on. Deliveroo embraces the idea that food happiness is the freedom to have what you want, when you want it, where you want it.

The campaign is spearheaded by a 30″ TVC, directed The Sacred Egg’s Alex Mavor and Edward Kaye and includes radio, OOH, online and social work.

 

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