Sainsbury’s has committed to investing £1 billion over twenty years towards becoming a Net Zero business across its own operations by 2040, aligned to the highest ambitions of the Paris Climate Change Agreement and a decade ahead of the UK Government’s own target.

Sainsbury’s will use the £1 billion investment to implement a programme of changes, with a focus on reducing carbon emissions, food waste, plastic packaging and water usage and increasing recycling, biodiversity and healthy and sustainable eating.

We worked with Sainsbury’s to create a print and digital out of home campaign to highlight just a few of the things they’re doing to become Net Zero by 2040.

Find-a-tradesperson service MyBuilder is bringing houses to life to sing a rousing rendition of Tom Jones’ Delilah in its biggest ever brand campaign.

The brand drive is spearheaded by TV spot ‘If Homes Could Talk’, which sees the catchy hit reworked into a passionate tribute to the service and its tradespeople.

The new campaign centres around the truth that the best tradespeople take pride in a job done right and that they don’t just work for the client, they work for the good of the house, too. That led to the creative idea that if homes could talk, they would recommend MyBuilder.

The ad features houses, switches and even a sink singing about where to find good, available tradespeople to the tune of the song made famous by Jones in the ‘60s.

The 40-second spot was directed by Noah Harris (Gorillaz, Sainsbury’s, WWF) who used traditional puppeteering and animation techniques.