For the launch of the 2020 Formula 1 season, we have created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit. The exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider ‘We Race As One’ initiative that has been launched for the upcoming season.

We helped Sainsbury’s create a special campaign to thank every single one of its colleagues for stepping up and helping feed the nation.

The 30″ TVC is directed by Chris Boyle and produced via Private Island and is supported by online and print advertising campaign.

Special mention goes to all of the Sainsbury’s colleagues who stepped in to star in the film!