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Ford taps #PassengerPrincess TikTok trend to connect next generation of drivers with handsfree assisted driving

Bodega and Ford UK unveiled a new social campaign that defied traditional automotive advertising. Inspired by the viral TikTok trend “Passenger Princess,” which has racked up nearly 2 billion views, the campaign introduces a limited-edition line of accessories designed specifically for the Mustang Mach-E—the only car in the UK featuring hands-free assisted driving technology. Celebrating those who love taking control from the passenger seat while being driven in style, the campaign taps into a cultural moment with humor and flair, making the Mustang Mach-E a perfect fit for today’s trend-setting passengers.

Read more about it via Ad Age.

The Soft Serve Cone You Never Knew You Needed

Malibu and Oatly teamed up to bring you the sweet treat of the summer — the ‘Piña Oatlada’ — a dairy-free piña colada-flavoured soft-serve, with a touch of alcohol.

But they didn’t stop there—this boozy ice cream came served in the world’s first ‘cocktail cone’, an entirely edible piña colada glass. This culinary engineering marvel, and arguably the greatest innovation to the cone since its inception, was no mean feat. To bring it to life, W+K collaborated with experimental food gods and founders of the British Museum of Food, Bompas & Parr.

Read more about it via Food & Drink Technology.

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