The 2021 season of F1 begins in Bahrain on Sunday. To draw in new fans and build upon the success of the Netflix series Drive To Survive, we didn’t want to show the obvious things you expect to see in an F1 trailer. Rather than showcasing the cars, we wanted to focus on the extreme emotional state those cars put people in.

We found amazing reactions from fans, drivers and pit crew to tease what people are missing out on if they don’t tune in on the 28th of March. Brilliantly edited by Joe Guest at Final Cut, this F1 film takes you places that other sports can’t.

So sit back, relax and Make Yourself Comfortable.

Running a small business is stressful at the best of times, but then 2020 happened. That’s why Intuit QuickBooks is launching its biggest ever integrated campaign in the UK to show how it can support – by ‘Taking Care of Business’.

Intuit QuickBooks is committed to helping small businesses and the self-employed by solving major financial problems through digital tools. It tells this story in the campaign through a tiny team of businesspeople – a passionate and hard-nosed team that fit in your pocket and are on call to Take Care of Business 27 hours a day, eight days a week.

Directed by Nick Ball via Blink, the 60” ad will air in the UK throughout 2021. The film will be followed closely by three other 30” product spots, alongside support on radio, digital, and social.