Welcome to Optimism

Grapple

Here is Wieden + Kennedy London’s new window display: GRAPPLE.

It’s big, it’s industrial and it’s by a young artist called James Capper.

James graduated from Chelsea College of Art this summer. He had his first solo exhibition in London this year and we liked his work so much we invited him to do a piece for our agency window on Hanbury Street.

James has a fascination for industrial and construction devices, designing and building interactive machines with a life of their own. And since this year’s window theme is interaction, we thought it would be a good idea to let people try out one of James’s machines.

Grapple2

If you’re passing, feel free to have a go. No hard hat needed.

If you want to see more of James’s work, visit the Hannah Barry Gallery

Grapple grab times: Monday – Friday 6 -7, Saturday – Sunday 10 – 4. It’s a bit noisy for the people whose desks are nearby, so we’ve had to limit hours of operation.

Grapple3

Windmill Window

A
sad good-bye to the socks (which are now on their way to Broadway to be
handed out to the homeless) and happy hello to OUTSIDE / INSIDE. Since
this year’s theme for wieden + kennedy’s window displays is ‘interaction’ we thought it would be a good idea
to approach the department of design interactions at the prestigious Royal
College of Art
and ask the students to submit some ideas. Tom and David knew Brendan Walker (www.aerial.fm), senior tutor
and interactive specialist, who put forward a very simple brief to his
students, ‘engage the passers-by’. As you would expect the entries were
top class but Susanna Hertrich was by far our favourite and walked away
with the prize money that we provided to make it happen. Susannah’s simple and charming
Installation consists of a garden of windmills that magically come to
life when people walk by. Nice. The video clip above shows how it works and stars our very own Louis Philippe.

Outside inside 1 

Outside inside 2 

Outside inside 3

A big thank you to Susanna Hertrich and
to see more of her work visit www.susannahertrich.com

Loading