W+K London

December 14, 2015

Have You Been Naughty or Nice?

Window

It's starting to look a lot like Christmas. Especially in our Hanbury Street window.

It's that time of the year when Santa is finalising his lists. You know, the naughty one, the nice one. And because babies are booming and there are more of us than ever, how is the big guy meant to keep track of us all?

So of course Santa came to us to ask for our help. And who are we to say no? Introducing: the NAUGHTY-OR-NICE-O-METER. The only machine in the world that scans your body, reviews your year and tells you if you've been NAUGHTY or NICE.

For those of you passing the agency between now and when Santa sets off on his worldwide tour this Christmas Eve, come take a sneak peek at which list he's put you on. It's never too late to influence his decision. Maybe.

Merry Christmas, one and all.

November 17, 2015

Autumn Leaves

Window

Winter is on the way and we’re feeling grey and drizzly in London. But the autumn leaves are ready to play and a big pile of them are inside our very own Hanbury Street window, waiting to be sent spinning into the air by people passing by.

We’ve filled the window with thousands of colourful paper leaves (and yes, each leaf had to be folded then stapled…).

To bring them to life, we used ~~Kinect sensors~~, ~~pressure pads~~, ~~better pressure pads~~, good old motion sensors linked to ~~small fans~~, ~~big fans~~, ~~more big fans~~, "really big fans imported from Germany".

Just step on the ground in front of the window and watch the leaves dance in a gust of autumn wind. Whoooooooosh!

The more you move outside, the harder it blows inside.

The window will be open for the next two weeks. Hurry please, the leaves are waiting to feel the breeze!

Massive thanks to all the people involved, Studio Boo for the friendly paper leaves and for some really cool ideas that we couldn't afford to make, and Karmer, the set designers for building/changing/fixing/changing again the whole thing.