We invited a diverse group of London-based artists and makers—each with unique styles and mediums—to reinterpret the W+K logo in a continuously evolving project.

Led by NOT Wieden+Kennedy, a curated selection of creators was commissioned to reimagine the logo for both internal and external branding. This is just the first iteration of an ongoing series, with more to come in the future.

Read more about it in Design Week.

Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform in five years.

The ‘Real Magic’ platform includes a new design identity for the Coke Trademark, anchored by a fresh expression of the Coca-Cola logo. We conceptualised the ‘Hug’ logo, inspired by iconic Coca-Cola packages wrapped with the signature trademark. We created an extensive Logo Design Strategy, Principles and Inspiration Toolkit to be taken by Coca-Cola’s agencies across the globe to help guide how they approach design and campaign work.

KnownUnknown, a global network of independent talent, crafted the visual identity, including photography, animations and illustrations.